2.2 Your Brand Should Dictate All Your Decisions
How would you describe yourself?
What do you stand for?
What does your music, your art, do for others?
How do you want to represent yourself?
What do you believe in?
What gets you out of bed in the morning?
Once you've considered these questions, particularly in how they relate to your music, you'll have a much better idea of how to progress with establishing yourself online, as a business, as an entity, and (barf, I know) as a "brand."
In loose terms, your "brand" is the recognizable, relevant, relatable, yet uniquely "you" thing that attracts strangers into your sphere, and then turns them into friends.
After that initial interest, we establish trust with listeners. They are then more likely to follow our careers and support our art financially.
People want to know that we are real humans, with exciting stories to share, and who might be able to shed some light on their own experiences. Make it easy for them to feel close to you, or at least, to decide whether or not they align with you!
Once you've done that, nurture them by re-establishing that bond. Ask them how they are, express interest in their lives, and if you have a common value, be sure to engage that with conversation and acknowledgment.