In this lesson, I walk you through my "routine" when I run my Friday show.

1. have description and pinned comment customized/updated and ready
2. ensure description provides a "preview" of the viewer experience
3. when going live, set your city location
4. tag any pages or places that are relevant
5. start playing immediately
6. first song: gather folks in, get it started
7. between song 1 and 2, greet people, post pinned comment
8. second song: use the music to encourage passersby to join
9. encourage/ask for shares here
10. review an external monitor (if you need) to keep track of comments and requests
11. acknowledge as many people as you can, as quickly as you can
12. if you know something about someone, show them you remember details about them
13. keep things concise, minimize dead air time
14. periodically introduce yourself to your viewers, let them know who you are, where you're streaming from, why you're streaming, what you're providing for them
15. casual viewers will leave as the stream progresses, can get deeper later in the stream
16. it's not as powerful to ask for shares after the first 20 minutes
17. after giving viewers enough time to tip without mentioning it, you can suggest donations
18. if viewership is low, feel free to kill the stream
19. last call for requests after about an hour
20. thank the viewers for their time and attention
21. remind them of links/promotions, etc. (point them to description and pinned comment)
22. tell them they can "follow" you to see your going Live notifications
23. play them a goodbye song
24. thank them again, and remind them how they can watch you live again