1.4 Transparency: My Results in Real Numbers

Here I'm showing you the data I kept and continue to keep to measure growth and income generated...

The Key Metrics I track:

  • total reach (taken immediately after the stream ends)
  • # of hours streamed
  • peak live viewers (and then the average peak live viewers, or APLV)
  • shares
  • earnings

I initially did this in Google Sheets.

I now track this using a database I created in Airtable.


My primary objective of showing you this is to encourage you to give it a try, even if your viewership or fan base is small. Also, to point out that by keeping some data while you do this, you can track the results of the changes you make over time to further your success.